Why Sustainability Is Now a Strategic Advantage For decades, sustainability was treated as a “nice to have.” Today, it’s a competitive edge. Consumers, investors, and regulators are demanding more responsible business—and those that adapt are winning. 🌱 Sustainability = Opportunity Going green isn’t just about cutting emissions. It’s about: Companies like IKEA, Unilever, and Patagonia have built profitable, purpose-driven empires. ♻️ Infinite Economy, Circular Models In the Infinite Economy, business growth doesn’t mean more waste. It means creating loops of value—reuse, repurpose, recycle. Circular business models are: