Designing Value Propositions That Stick Your product isn’t what you sell—it’s what your customer gets. The best value propositions speak to real customer pains and desires, not just features. 🎯 What Is a Value Proposition? A value proposition is the promise of value your business makes. It answers: Great value propositions are clear, specific, and customer-centered. 🧩 Use the Value Proposition Canvas The Value Proposition Canvas (developed by Alex Osterwalder) helps align what you offer with what your customers truly need. Match those insights with your product’s features to craft value that resonates. 💬 Examples: These are simple, emotional, and memorable.Designing Value Propositions That Stick Your product isn’t what you